Become a Sponsor


We endeavour to create meaningful engaging partnerships with each sponsor.  If your business is looking to connect with a specific demographic in our audience, or would like to dicuss fun activation opportunities, please do not hesitate to contact Pam Staples, Director of Marketing and Development at 306-653-2300 ext 225 or email her at

At Shakespeare on the Saskatchewan we value our business partners.  We want to learn about your business and help you investigate meaningful ways to engage with our audience.  Every sponsorship includes an optional "Sponsor Night" where your business can pick an evening to bring clients, employees, friends or family to a performance and receive verbal acknowledgement in the pre-show speech as well as an opportunity to engage with our audience in the courtyard before the show and at intermission.

We also have a private reception area with ample seating in two large festival tents with full access to the riverbank and a stunning view of this jewel of Saskatoon.  All of this while your guests enjoy our cash bar and private catering if you choose to throw a party before the show! (currently unavailable in 2021)  Our gates open at 6PM daily for happy hour with free pre-show entertainment on our community stage beginning at 6:15PM.  The main stage play begins at 7:30PM Tuesday to Sunday.


A Summer Destination!

Every summer more than 11,000 people come to downtown Saskatoon and make their way to the riverbank to experience professional theatre at the Shakespeare on the Saskatchewan Festival (SotS).  Another 3,000+ people come to enjoy the many other activities offered by Saskatchewan’s longest running theatre festival.  William Shakespeare’s iconic plays are the centre piece of a 9-week festival that also features Medieval Feasts, Sunday Tea, Youth Drama Camps, Post Show Talk Backs, a Lecture Series & live local acts on our Community Stage.  For 35 years the festival has been dedicated to employing both emerging & professional Saskatchewan artists and using local service providers first and foremost. 

Connected to Your Community!

Our website receives over 25,000 visits each season, and we have a growing social media following on Twitter, Facebook and Instagram – a broad connected audience of more than 8,000 and growing.  Based on our Marketing Budget, audience, and dollars put into advertising, we value each online view at about $1.02/view, and an in-person audience member at around $6.14/attendee. We can work together to create social media strategies that are planned in advance to target your potential customers in our audience! #yxearts #exploresask #exploreyxe

A Saskatoon Institution!

You will be partnering with a world-class charitable arts organization known across Canada and around the world for its longevity and production quality.  Our brand reputation is held in high regard, and the quality of our productions is of high acclaim. Patrons come from all over Saskatchewan to support their local artists and have helped Shakespeare on the Saskatchewan develop dedicated national and international followers by bringing their visiting friends and family to our shows.

Our commitment to You, our Corporate Partners:

  • 65% audiences from Saskatoon, 35% audiences from other communities or tourism
  • According to Environics Research of our Postal Codes, we attract a core audience between the ages of 25 to 55 with household incomes over $100,000 that are looking for unique experiences.
  • Partners are recognized on screens inside of our Festival Box Office seen by our many patrons purchasing their tickets.
  • Your brand will be advertised to a large and diverse number of patrons on our website, social media, and in our festival program.

Activation:  We take pride in creating local partnerships that are tailored to fit your company’s vision and we would love to get your employees involved in opportunities to engage with our audience or artists at the festival.



  • Julie Ann WristonChair
  • Lorna Callbeck CrossVice Chair
  • Tre BynoeTreasurer
  • Rick EwenSecretary
  • Vic DuboisPast Chair


  • Dustin Anderson
  • Matt Josdal
  • Jessica McDonald
  • Laura Negraeff
  • Peter Robinson

Festival Sponsors